Businesses that send SMS messages through Launch365 must complete A2P 10DLC compliance registration before using business text messaging at scale.
A2P 10DLC registration helps carriers verify who is sending messages, what types of messages are being sent, and how recipients provide consent. This process is required to protect message deliverability and reduce the risk of carrier filtering, blocking, or suspension.
What Is A2P 10DLC?
A2P 10DLC stands for application-to-person 10-digit long code messaging. It is the registration framework carriers use for business text messaging sent from standard local phone numbers.
In practical terms, carriers require each business to register:
- The legal business that is sending messages, called the Brand
- The type of messages being sent, called the Campaign
- How recipients consent to receive messages
- Sample messages that match the approved use case
- Required compliance language, including sender identification and opt-out instructions
For more background, see Twilio’s explanation: What is A2P 10DLC?
Why Each Company Needs Its Own Registration
Each company using Launch365 needs its own A2P 10DLC Brand and Campaign because carriers expect the registered business, website, consent process, and message content to match the actual company sending messages.
Using one shared registration across unrelated businesses creates compliance risk. Carriers may reject, filter, or suspend traffic if messages appear to come from businesses that do not match the approved registration.
Dedicated registration helps ensure:
- The sender identity matches the business customers recognize
- Message content matches the approved use case
- Consent records and opt-in language align with carrier expectations
- Opt-out language is included where required
- Message deliverability is protected as much as possible
What Clients Need To Do
To begin A2P 10DLC setup, each client must complete this Google Form:
Launch365 A2P 10DLC Setup Form
Completing the form is required before Launch365 can begin Brand and Campaign registration.
Information Collected In The Form
The form collects the business and messaging information required for registration, including:
- Legal business name
- EIN or tax ID details
- Business website
- Business contact information
- Messaging use cases
- Sample message details
- Opt-in and consent information
Accurate information is important. If the registered business, website, consent process, or message content does not match what carriers review, the Campaign may be rejected or require resubmission.
What Compliance Review Looks For
Carrier reviewers commonly check for:
- A real business website that matches the registered company
- Clear contact information on the website
- A privacy policy and terms and conditions
- A clear opt-in process explaining that the customer agrees to receive messages
- Sender identification in messages
- Required opt-out language such as “Reply STOP to unsubscribe”
- Sample messages that match the Campaign use case
- Message content that does not drift into unrelated use cases
A2P 10DLC Fees
A2P 10DLC registration includes carrier and registration fees. These are direct compliance-related costs.
| Fee | Amount |
|---|---|
| Brand Registration Application Fee | $4.50 |
| Campaign Review Fee | $41.50 per campaign review |
| Campaign Resubmission Fee | $15.00 if a campaign fails and must be resubmitted |
| Monthly Low Volume Mixed Campaign Cost | $1.50 per month |
| Monthly Standard Volume Campaign Cost | $10.00 per month |
Most companies are expected to fall into the Low Volume Mixed tier as long as they send fewer than 6,000 message segments per day.
Once a Campaign is approved, Launch365 will pass the direct cost to the client. Fees may change if carriers, The Campaign Registry, or messaging providers update their pricing.
What To Expect
After the form is submitted, Launch365 will review the information and begin the A2P 10DLC Brand and Campaign setup process.
The registration process may include:
- Reviewing the business information for accuracy
- Confirming the website includes appropriate contact, privacy, and terms information
- Reviewing the opt-in process for customer consent
- Preparing campaign use case details and sample messages
- Submitting the Brand and Campaign for review
- Making updates if the campaign requires correction or resubmission
Approval is not instant and is not guaranteed on the first submission. Carrier reviewers may request updates before a Campaign can be approved.
Clients should expect the process to take time because Brand and Campaign reviews are handled through carrier compliance systems. Launch365 will help prepare and submit the required information, but final approval is controlled by the carrier registration process.
Compliance Requirements To Keep In Mind
Clients should make sure their SMS usage follows these requirements:
- Messages must clearly identify the sending business, especially the first message in a conversation.
- The first message must include opt-out language such as “Reply STOP to unsubscribe.”
- Recipients must have provided consent to receive messages.
- Message content must match the approved campaign use case.
- Marketing, promotional, review request, and customer care messages should not be mixed in ways that conflict with the approved campaign.
- Businesses should maintain records of how consent was collected.
Why This Matters
A2P 10DLC compliance is required for reliable business texting. Completing registration helps:
- Improve message trust with carriers
- Reduce the risk of filtering or blocked messages
- Align each business with its own approved messaging use case
- Protect customers by making opt-in and opt-out expectations clear
- Create a stronger long-term foundation for SMS communication
The goal is to keep SMS communication available, compliant, and reliable for each business using Launch365.